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Sandra Zingaro
Director of Marketing
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My Skills
Sponsorship Program Development
Strategic Partnerships
Project Management
Event Management
Sponsorship
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Dedicated marketing professional with more than 10 years’ experience in promotions and sponsorship marketing. Some clients/partners include: CIBC, Deloitte, Women’s Executive Network, RBC, Mercedes-Benz, Children’s Aid Foundation, KPMG, Scotiabank, BMO, Ernst & Young, Grey Goose and The Canadian Football League.
Proven track record of developing and executing successful national promotional campaigns across all business units.
Instrumental in identifying external partnerships for audience and revenue growth.
Dynamic interpersonal skills; managing communications and the expectations of both external
partners and internal stakeholders. Excellent rapport with clients, partners, employees and executives.
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Experience
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- Dedicated marketing professional with more than 10 years’ experience in developing and executing successful events and sponsorship programs across all business units.
- Dynamic interpersonal skills; managing communications and the expectations of both external partners and internal stakeholders. Excellent rapport with clients, partners, employees and executives.
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Director, Marketing
August 2015 – Present
National Post and Central/East Region
Postmedia Network Inc.- Manage and lead the marketing team responsible for the National Post, Toronto Sun, 24hrs, Windsor Star, London Free Press, Ottawa Citizen, Ottawa Sun and Montreal Gazette.
- Instrumental in identifying and seeking out sales, content and distribution opportunities to drive audience and revenue growth across all business units.
Marketing Manager
October 2011 – August 2015
National Post- Leading the National Post marketing team, responsible for developing, managing and ensuring the proper execution of all marketing campaigns, sponsorship programs, events and partnerships.
- Collaborate and guide both internal resources and external agencies in the development and execution of B2C and B2B communication plans, sponsorship and promotional programs and advertising campaigns across multiple media platforms.
- Manage and leverage over 150+ high profile corporate sponsorships and events. Including: Canadian General Counsel Awards, Financial Post Outlook series, Postmedia Golf Invitational, Best Managed Companies (partners- Deloitte, CIBC, Queens), WXN’s Canada’s Most Powerful Women: Top 100, Canada’s 10 Most Admired Corporate Cultures, CEO of the Year (partners- Caldwell Partners, Bennett Jones), Ernst & Young Entrepreneur of the Year Awards, Canadian Council for Aboriginal Business and The Canadian Football League.
- Ensure the alignment of sponsorships and events with corporate objectives and source and foster critical partnerships.
- Conduct post program reviews and analysis and present findings to executive team and stakeholders. Divest in underperforming programs.
- Manage relationships with sponsors, clients, partners, volunteers, vendors and suppliers. Negotiate multi-year contracts to leverage mutually beneficial opportunities.
Marketing Specialist
December 2003 – September 2005
National Post/Canwest Global
Communications Corporation- Coordinated promotional sales initiatives with the advertising department.
- Planned and executed promotional contests from proposal to implementation.
- Helped create, develop and produce a sales-driven series of economic events across Canada with partner Scotiabank.
- Coordinated National Post’s involvement in two major fundraising initiatives: Raise-a-Reader and CanSpell.
Promotions Consultant
May 2002 – July 2005
Inside Entertainment/Kontent Publishing- Provided contesting support and advice in accordance with marketing and legal guidelines.
- Created contest rules and regulations and filed with the Régie des alcohols, des courses et des jeux.
Community Relations, Sponsorships and
Events Coordinator
April 2002 – November 2003
National Post & Canwest Global
Communications Corporation- Coordinated national conferences and special events for up to 1500 people. Partners included: Scotiabank, BMW, University of Toronto, RBC.
- Facilitated and managed National Post’s involvement and presence at large scale events- gala fundraisers, community events and trade shows.
- Complied and managed all sponsorship requests made to the organization and presented recommendations based on outlined objectives to the marketing team.
- Coordinated media drops and releases with radio, TV and digital to promote special features.
- Worked closely with the Promotions Manager to implement in-paper contests and promotions.
- Planned and executed the National Post Invitational golf tournament for key advertising clients.
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Ryerson University
2000
BAA – RTA – Marketing focusCanadian Marketing Association
Member & attend various courses & conferences annuallyProject Management Institute – Southern Ontario Chapter
The Institute for Management Studies
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